IN MY OPINION

Verified participants, real insights

ABOUT IN MY OPINION

Gen Z cares about what a brand stands for politically, culturally, environmentally, and more. And they want to be heard...but brands have a hard time reaching them. And when it comes to research recruiting, getting Gen Z respondents is a lot like herding cats.

That’s where In My Opinion comes in.

We have a national network of diverse college students, giving companies access to a verified sample for surveys and research – everything from brand preference, belief sets and attributes to new product concepts and ad messaging.

They’d love to share their opinion with you.

IN MY OPINION SERVICES

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Broader Takeaways:

In our constantly evolving digital landscape, a new force has emerged that is reshaping the dynamics of consumer-brand relationships. This force is Generation Z, an interconnected, tech-savvy demographic whose passion for social justice, sustainability, diversity, and inclusion profoundly influences their purchasing decisions. In My Opinion co-founders George Teslovich and Jack Kurzu explore the intricacies of engaging with Gen Z what is important to them, and how brands can authentically resonate with these values.