Gen Z cares about what a brand stands for politically, culturally, environmentally, and more. And they want to be heard...but brands have a hard time reaching them. And when it comes to research recruiting, getting Gen Z respondents is a lot like herding cats.

 

That’s where In My Opinion comes in.

 

We have a national network of diverse college students, giving companies access to a verified sample for surveys and research – everything from brand preference, belief sets and attributes to new product concepts and ad messaging.

 

They’d love to share their opinion with you.