In our constantly evolving digital landscape, a new force has emerged that is reshaping the dynamics of consumer-brand relationships. This force is Generation Z, an interconnected, tech-savvy demographic whose passion for social justice, sustainability, diversity, and inclusion profoundly influences their purchasing decisions. In My Opinion co-founders George Teslovich and Jack Kurzu explore the intricacies of engaging with Gen Z what is important to them, and how brands can authentically resonate with these values.