Communicating with the Digital Generation
Blogs, Findings, and Broader Takeaways:
![](https://static.wixstatic.com/media/4e91ca_5a13acb6aa484dc38ee7a91bda2b1e23~mv2.png/v1/fill/w_82,h_95,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/4e91ca_5a13acb6aa484dc38ee7a91bda2b1e23~mv2.png)
In our constantly evolving digital landscape, a new force has emerged that is reshaping the dynamics of consumer-brand relationships. This force is Generation Z; an interconnected, tech-savvy demographic whose passion for social justice, sustainability, diversity, and inclusion. These factors greatly affect their purchasing decisions, and their spending power is only growing.
In My Opinion co-founders George Teslovich and Jack Kurzu explore the intricacies of engaging with Gen Z, what is important to them, and how brands can authentically resonate with these values.
![](https://static.wixstatic.com/media/4e91ca_5a13acb6aa484dc38ee7a91bda2b1e23~mv2.png/v1/fill/w_82,h_95,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/imo_logo.png)
Blogs, Findings, and Broader Takeaways:
In our constantly evolving digital landscape, a new force has emerged that is reshaping the dynamics of consumer-brand relationships. This force is Generation Z; an interconnected, tech-savvy demographic whose passion for social justice, sustainability, diversity, and inclusion. These factors greatly affect their purchasing decisions, and their spending power is only growing.
In My Opinion co-founders George Teslovich and Jack Kurzu explore the intricacies of engaging with Gen Z, what is important to them, and how brands can authentically resonate with these values.
![](https://static.wixstatic.com/media/4e91ca_5a13acb6aa484dc38ee7a91bda2b1e23~mv2.png/v1/fill/w_82,h_95,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/imo_logo.png)
![](https://static.wixstatic.com/media/4e91ca_5a13acb6aa484dc38ee7a91bda2b1e23~mv2.png/v1/crop/x_12,y_0,w_301,h_358/fill/w_79,h_95,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/imo_logo.png)